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Twenty Years Together
Shaping the Future
NMC 20th Anniversary Retrospective Series
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Chapter IV:
Ascension — Harvesting Success, Shaping the Future
(2020-2026)
From deepening local roots to cultivating specialized industry sectors, and from digital transformation to integrated industry-chain collaboration, NürnbergMesse China officially entered a new stage of development between 2020 and 2026 — evolving “from excellence to strength.” Against the backdrop of a reshaped global economic landscape, accelerating green industrial transformation, and the deep integration of digital technologies into business ecosystems, we have demonstrated stronger resilience and growth momentum while gradually transforming from a localized operator into a global industry connector.
During this period, NürnbergMesse China continuously expanded its industry footprint, strengthened cross-border international collaboration capabilities, and actively embraced ESG initiatives and digitalization trends. Breakthroughs were achieved across multiple dimensions, including brand influence, industry resource integration, and sustainable development practices. Building upon two decades of accumulated expertise, we are now advancing toward a new era of high-quality development with broader vision and greater determination.
2023
Expand niches,
strengthen the portfolio
Expanding Specialized Sectors and Strengthening the Exhibition Portfolio
Leveraging years of resource accumulation in industrial technology sectors and extensive international exhibition expertise, NürnbergMesse China further expanded into specialized sectors and enriched its exhibition portfolio in 2023.
On one hand, the company introduced the embedded world China, the benchmark exhibition brand in the global embedded systems industry. Upholding the hallmark professionalism of German exhibition management, the event connected China’s innovation-driven industries with advanced international technologies and global innovation resources, fostering deeper industry exchange and collaboration.
On the other hand, while focusing on the rapidly emerging intelligent vehicle sector, NürnbergMesse China launched the Next-Gen Intelligent Vehicle Electronic/Electrical Architecture Conference(E/ETec). Bringing together leading enterprises and industry experts, the conference explored core topics such as electronic and electrical architectures and software-defined vehicles, supporting China’s intelligent automotive industry in overcoming technological bottlenecks and accelerating its transformation toward high-end and intelligent development. These initiatives further clearly demonstrated NürnbergMesse China’s keen insight into industry trends and its forward-looking strategic vision.
embedded world China Conference 2023 Onsite Photo
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E/ETecN2023 Onsite Photo
2024
Champion functional foods,
connect Asia-Pacific leaders
Exploring New Opportunities in Functional Foods and Building a Premium Asia-Pacific Exchange Platform
As health-conscious consumption continues to evolve, the functional food industry has entered a phase of rapid growth. Trends such as personalized nutrition, precision health, and innovation in functional ingredients are reshaping the global food industry landscape. Meanwhile, demand across the Asia-Pacific market has surged, yet premium industry platforms combining international perspective with professional depth remain limited. The sector urgently requires more efficient mechanisms for technological exchange and resource collaboration to accelerate innovation commercialization and deepen business partnerships.
In 2024, NürnbergMesse China successfully launched the Asia Functional Food Summit (FFAsia), bringing together leading experts, research institutions, and corporate representatives from across the Asia-Pacific region. Centered on key topics including personalized nutrition, functional ingredients, and industry innovation, the summit fostered in-depth dialogue and collaboration.
With “global vision + industry connectivity” at its core, FFAsia effectively bridged cutting-edge industry insights with evolving market demands, establishing a leading high-level international exchange platform for the functional food sector while further expanding NürnbergMesse China’s presence and influence within the health and wellness industry.
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FFAsia 2024 Onsite Photo
Its overseas exhibition business has steadily deepened and matured, becoming one of the company’s core strategic pillars. By integrating the global resources of the NürnbergMesse Group, NürnbergMesse China organizes participation for more than 800 Chinese exhibitors and over 2,500 Chinese trade visitors annually at NürnbergMesse Group exhibitions in Germany, Brazil, Mexico, the United States, India, Greece, Italy, Japan, Indonesia, Saudi Arabia, and other international markets. The company also provides international exhibition services and foreign trade consulting services, facilitating global economic and technological exchange.
NürnbergMesse China’s overseas exhibition portfolio spans five major sectors: consumer goods, construction, processing technologies, electronics and security, as well as social and public sectors. Its flagship brands include numerous internationally leading exhibitions within their respective industries, such as:
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BIOFACH 2024 Group Photo
Over the past two decades, NürnbergMesse China has earned extensive recognition from authoritative industry organizations through its professional exhibition management capabilities, strong international resource integration, and continuous spirit of innovation, gradually becoming a benchmark enterprise within China’s exhibition industry.
At the awards ceremony of the "7th China Convention & Exhibition Industry International Trade Forum," held as part of the 7th China International Import Expo (CIIE) in Shanghai, NürnbergMesse China was honored with the "Golden Panda Award." This prestigious award, recognized as one of the highest honors in China’s exhibition industry, affirms NürnbergMesse China's outstanding contributions and significant influence in driving the industry forward.
Meanwhile, Craft Beer China Conference & Exhibition and International Processing Trade Fair for Powder, Bulk Solids and Fluids, both of which belong to NürnbergMesse China, have been awarded the title of "Distinguished Exhibition of 2024 in Shanghai."reflecting the leading strengths in professional operation, industry influence, and international resource integration.
At the same time, Mr. Darren Guo, Managing Director of NürnbergMesse China, wined the "2024 Exhibition Industry Distinguished Individual Award" in recognition of his exceptional leadership and contributions to the industry, further demonstrating the management team’s strategic vision and innovation-driven leadership.
NürnbergMesse China also achieved new milestones in global collaboration, industry influence, and sustainable development. The company’s outbound business department won both the "the best performance in percentage increase in space" and the "the best performance in percentage increase in visitors"in the NürnbergMesse Group’s global evaluation program, highlighting strong international business growth and collaboration capabilities. At the 6th International Convention and Branding Conference, NürnbergMesse China was honored as a "Global Exhibition Industry Leader of the Year 2025",further consolidating its industry-leading position.
In addition, NürnbergMesse China was successfully ranked among the "Top 20 Pioneer Enterprises for Carbon Reduction Targets in the Exhibition Industry", demonstrating its commitment to integrating sustainability deeply into operations and project execution while actively driving the industry’s green transformation.
Behind each accolade lies not only industry and market recognition of NürnbergMesse China’s comprehensive strengths, but also a powerful testament to the company’s unwavering commitment to professionalism, internationalization, and sustainable development over the past twenty years.
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Twenty Years in Full Bloom
For the past two decades, NürnbergMesse China has remained deeply rooted in the Chinese market, evolving alongside industries and advancing with the times. From early localization efforts to diversified industry expansion, digital innovation, international collaboration, and green transformation, we have continuously pushed boundaries and created lasting value. Every milestone achieved has been made possible through the trust and support of our customers, partners, industry associations, and all sectors of society.
Looking ahead, NürnbergMesse China will continue leveraging the global resources and network advantages of its German parent company while deepening local expertise. With a more open, innovative, and sustainable approach, we will continue empowering industries and connecting the world.
Twenty years in full bloom is not the destination — it is the starting point of a new golden era.
NürnbergMesse China, 20 Years of Growth — Connecting Industries, Creating Futures
Building on Our Legacy
Shaping the Future
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