Twenty Years Together

Shaping the Future

At the time, the global automotive industry was being reshaped by electrification, intelligence, and connectivity. Electronic and electrical architectures were becoming the technological core of smart vehicles, while traditional systems could no longer meet the industry’s evolving demands. China’s intelligent vehicle sector was still in its early stages, with automakers and supply-chain enterprises facing challenges such as technological gaps, inconsistent standards, and relatively limited international connectivity.

Building on more than a decade of expertise in industrial exhibitions and our long-term partnership with the China Society of Automotive Engineers, NürnbergMesse China, together with industry partners, co-organized the Electric Vehicle Technology and Engineering Conference (EVTec), focusing on the frontier transformation of the automotive sector.

Centered on “technical exchange + resource matchmaking,” the conference brought together global experts, automakers, and supply-chain representatives to discuss core technologies and emerging trends. By introducing advanced German concepts and international standards, the event created a high-level exchange platform for Chinese automotive enterprises, supporting their transition toward the era of “software-defined vehicles” while further strengthening NürnbergMesse China’s global influence in advanced industrial sectors.
 

EVTec 2017 Onsite Photo

 

In 2018, marking the fifth anniversary of the Belt and Road Initiative, overseas exhibitions became an increasingly important bridge connecting Chinese enterprises with global markets. Seizing this strategic opportunity, NürnbergMesse China further accelerated the expansion and upgrading of its outbound exhibition business.

Leveraging the Group’s global portfolio of more than 150 exhibitions and extensive international network, we focused on key sectors including industrial manufacturing and automotive technologies, covering major markets such as Germany, Brazil, and India. Through comprehensive services ranging from booth coordination and business consulting to international matchmaking, we provided end-to-end support for Chinese exhibitors.

Since 2013, we have organized more than 3,800 Chinese enterprises to participate in overseas exhibitions, with total exhibition space exceeding 55,500 sqm. Through these international platforms, Chinese exhibitors have been able to showcase the strength of China’s manufacturing industry on the global stage, connect with advanced industry standards and premium global resources, and further advance our mission of “connecting China with the world.”
 

Chinese Exhibitor Delegation to 

IWA OutdoorClassics 2018
 

At the same time, China’s consumer market was evolving from a pursuit of quality toward a focus on health and sustainability. Growing public awareness of wellness fueled rising demand for natural and organic products, driving rapid growth in the health and wellness sector. Yet the domestic natural products industry still lacked unified standards and efficient resource integration, creating an urgent need for professional guidance and industry leadership.

Drawing on the Group’s expertise in the organic sector and our deep understanding of consumer trends, NürnbergMesse China launched NATURAL EXPO CHINA in 2019, complementing BIOFACH CHINA and further strengthening the broader health and wellness ecosystem.

The exhibition focused on sectors including natural foods, beauty products, and health supplements, integrating premium global resources and international standards while creating a comprehensive platform spanning the entire industry chain. Through trend forums, standards discussions, and other specialized programs, the exhibition promoted industry standardization, responded to growing consumer demand for healthy lifestyles, and quickly emerged as a flagship IP in the consumer sector.
 

NATURAL EXPO CHINA 2019 Onsite Photo

Looking back on these three years, NürnbergMesse China achieved a major leap driven by “cross-industry integration and digital empowerment,” advancing the dual-engine strategy of “consumer + industry.” We continued to deepen our presence in specialized sectors, strategically expanding into emerging industries while breaking beyond the traditional boundaries of exhibitions to create stronger connections among technology, brands, and resources.

During this period, we successfully incubated two signature exhibition IPs, further enriched our exhibition portfolio, and proactively embedded digital capabilities into every aspect of operations — systematically strengthening our organizational resilience and laying the foundation for future sustainable high-quality development.

These three years were defined by integration, innovation, and resilient growth. Through the power of “intelligent connectivity,” we linked industry and consumption, technology and markets, China and the world — witnessing the transformation and upgrading of China’s industries and consumer markets, while adding another remarkable chapter to NürnbergMesse China’s 20-year journey.
 

Stay tuned for Chapter IV:

Ascension — Harvesting Success, 

Shaping the Future