Because of the pandemic, the past events year did not kick off until March, with IWA Outdoor Classics. In a tightly packed calendar, a total of 82 events took place in close succession at the Nuremberg Exhibition Centre; during the even-numbered 2020 event year, which is a better comparison, the figure was only 28 because of the pandemic. The comeback in in-person events yielded a substantial rise in classic event figures. Particularly welcome to the two Joint CEOs was that international attendance by exhibitors reached 44%, and for visitors was 22%, already equalling the levels from the 2018 record year. “Those figures for international attendance in particular document the resilience of our business model, and are especially significant for our socio-economic impact in the city of Nuremberg and its Metropolitan Region,” Prof. Dr Fleck explained.
The workforce was up slightly from the prior year, to 573 for NürnbergMesse GmbH and 1,086 for the NürnbergMesse Group as a whole as at 31 December 2022 (prior year: GmbH: 566 / Group: 964). In this context it is especially worth noting that NürnbergMesse GmbH weathered the biggest crisis in its history without declaring redundancies. Joint CEO Ottmann drew a clear conclusion: “That feat was possible only thanks to powerful team performance. The personnel department, the Employee Council and the entire team all made an immense contribution.”
Customer demand also remained vigorous internationally. The NürnbergMesse Group’s international subsidiaries held 27 events last year (2020: 14), and Brazil, Greece, and India all set event records. In China, by contrast, only one fair could be held because of strict coronavirus regulations. Growth at international events has a major impact on NürnbergMesse Group sales; the international business contributed some EUR 40 million in 2022, around 15% of the total. Hybrid events and digital platforms Since the coronavirus pandemic, and in keeping with its forward-looking “on-site plus online” concept, NürnbergMesse has also been offering hybrid extensions and digital options to accompany its in-person events. Last year, some 18,000 users registered on the digital platforms of six events; around 1,600 of them attended their event entirely online. The it-sa cybersecurity trade fair was a particular success story. Its it-sa 365 digital platform has attracted some 9,000 registered users since 2020, while in terms of space, the concurrent in-person event was the largest it-sa ever.
Outlook for 2023: Investments and new events
“In 2023, NürnbergMesse events will be returning to their original rhythm of even-numbered years with heavy event schedules, and odd-numbered years with lighter schedules,” noted Joint CEO Ottmann. In all, 76 events are planned for the Nuremberg Exhibition Centre, with another 71 to be held around the world. These include ten new additions to the portfolio: FSBI – Fire Safe Build India (9-11 February, Mumbai), PAINTINDIA North Edition (2-3 March, Greater Noida, Delhi), the Haus Decor Show (14-17 March, in parallel with EXPO Revestir in São Paulo), the Pacific Coatings Show (18-20 October, Jakarta), GLOBAL PACK (11-13 November, together with FOODTECH in Athens), the Brazilian Footwear Show (21-23 November, Porto Alegre) and Embedded world China, the Car Symposium China and Car Battery Day China (all postponed from 2022, dates still to be decided, Shanghai). Nuremberg will see the first LEGAL REVOLUTION (2-3 May), concerned with the implementation of artificial intelligence in the legal profession.
Despite persistent crises and the on-going impact of the pandemic, NürnbergMesse assumes that demand for in-person events will continue to revive, and will return to pre-pandemic levels by 2025/2026 at the latest.
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