Over 50 Years of the IWA OutdoorClassics Success Story in Nuremberg：
The national product show for the retail gun trade and gunsmiths opened its doors in Nuremberg for the first time in 1974 with just under 100 exhibitors. The international name IWA OutdoorClassics is due to the rapidly increased importance beyond the borders of Germany and the multi-theme range of products, which covers the spectrum between traditional craftsmanship and innovative ideas for outdoor equipment, functional clothing, hunting sports and shooting sports. Today, IWA OutdoorClassics has developed in the last 50 years into the world's leading exhibition for the hunting and target sports industry.

56% of the 39,303 trade visitors in 2024 came to Nuremberg from more than 120 countries. The spectrum of visitors is as varied as the products on display. Gun retailers, civilian and official self-defense equipment retailers, representatives from outdoor, optics and sport shops, and buyers from the forestry industry, security agencies and the mail order trade source information at IWA OutdoorClassics. As an exhibitor you can recommend your products for regular or supplementary ranges and use the opportunity to develop new target groups.
 
96 % of the exhibitors reached their most important target groups
99 % of the exhibitors were satisfied with the overall success of their participation
98 % of the exhibitors forged new business connections
98% of the visitors were satisfied with the offering at the IWA OutdoorClassics 2024.
 
Venue
Exhibition Centre Nuremberg
Date
Thursday, 27 February - Sunday, 2 March 2025
Cycle
every year
Opening times
Daily: 09:00 - 18:00
Sunday: 09:00 - 16:00