[Hangzhou, China – October 23, 2025] During the 2025 China International Air Conditioning, Heating, Ventilation, Refrigeration and Cold Chain Industry Exhibition (RACC 2025), NürnbergMesse China Co., Ltd. (abbreviated as: NürnbergMesse China) and Hangzhou Fima Exhibition Co., Ltd. (abbreviated as: Hangzhou Fima) officially signed a cooperation agreement at the signing ceremony in Hangzhou, announcing the establishment of a joint venture.
This strategic partnership marks a milestone in deepening cooperation between the Chinese and international refrigeration industries. By joining forces, the two companies aim to build a benchmark exhibition platform and jointly promote the industry’s high-quality development and global expansion.
Origins of Cooperation: From Shared Vision to Strategic Partnership
*****
The foundation of this cooperation stems from both companies'shared understanding of the industry's future and their sense of responsibility toward its sustainable growth. Since signing a Memorandum of Understanding (MoU) in August 2025, NürnbergMesse China and Hangzhou Fima have maintained close, pragmatic communication. From mutual trust to conceptual alignment, the two sides have gradually formed a collaborative model based on professional co-development, resource complementarity, and international synergy.
Both parties agree that the refrigeration industry is at a critical turning point in global transformation. Driven by carbon neutrality, green energy, smart manufacturing, and the restructuring of international supply chains, the demand for high-quality professional exchange platforms has never been greater. The establishment of this joint venture is therefore a natural outcome of market trends and a strategic alignment of both companies’ long-term visions.
Strategic Significance: Empowering the Industry and Connecting the Globe
*****
The establishment of the joint venture marks a new phase in the collaboration between NürnbergMesse China and Hangzhou Fima. Both sides will fully leverage their respective strengths — NürnbergMesse's global brand influence and Fima's strong local market expertise — to build an international platform for exchange and cooperation in the refrigeration industry.
By introducing the international standards and operational experience of Chillventa, the world-renowned refrigeration trade fair organized by NürnbergMesse GmbH, the joint venture will drive the comprehensive upgrade of RACC. This will bring more international resources and innovative ideas to China’s refrigeration industry, positioning RACC as the leading platform where global products, technologies, and experts converge.
Furthermore, the two companies plan to co-organize the RACC ASEAN (Thailand) Air Conditioning, Refrigeration, Ventilation, and Cold Chain Technology Exhibition in 2026. Southeast Asia — propelled by strong climate-driven demand, rapid urbanization, RCEP policy support, and ongoing technological advancement — has become one of the fastest-growing regions for HVAC and refrigeration. Hosting RACC ASEAN in Thailand, the world's second-largest air-conditioning producer, will help build a new “China + ASEAN” industrial ecosystem, empowering Chinese enterprises to “go global” and facilitating Western enterprises to “come to Asia.”
Strategic Vision: Internationalization, Professionalization, and High Quality
******
Guided by the principles of internationalization, professionalization, and high quality, the joint venture will focus on:
- Building a flagship HVAC and refrigeration exhibition brand in the Asia-Pacific region;
- Promoting deep integration of the Chinese, German, and global supply chains through exhibitions;
- Driving international procurement, investment, and cooperation opportunities;
- Enhancing digital transformation by developing integrated online and offline exhibition services.
In addition, both parties plan to collaborate extensively in areas such as technical forums, industry research, digital marketing, buyer matchmaking, and international exhibitor programs — providing enterprises with comprehensive market access and brand development support.
Executive Remarks: Joining Forces to Shape the Future of the Refrigeration Industry in Asia
******
The senior leadership of both companies emphasized that this collaboration represents more than a partnership — it's a convergence of vision and strategy.
Victoria Vehse, Vice President of NürnbergMesse Group, stated that the establishment of the joint venture not only strengthens the Group's leading position in the global refrigeration industry but also reflects its long-term commitment to the Chinese and Southeast Asian markets. “Through our partnership with Hangzhou Fima, we will bring new innovations and opportunities to the global refrigeration sector, fostering deeper cooperation between China and Germany in both exhibitions and industrial development.”
Darren Guo, Managing Director of NürnbergMesse China, commented: “This partnership is a perfect combination of international expertise and local strength. The joint venture will become a key pillar of NürnbergMesse China's strategic layout in Asia, offering the industry a more globally connected and market-oriented communication platform.”
Lü Mingle, General Manager of Hangzhou Fima Exhibition Co., Ltd., added: “This strong alliance will further bridge international technology with domestic market needs, helping more HVAC and refrigeration companies accelerate innovation and elevate China's role on the global stage.”
Looking Ahead: Shaping a Global Future for the Refrigeration Industry
The formation of this joint venture is not only a milestone in corporate cooperation but also a new chapter in Sino-German collaboration within the refrigeration industry. Moving forward, NürnbergMesse China and Hangzhou Fima will continue to embrace the principles of openness, innovation, and win-win cooperation. Together, they will build an internationally leading exhibition platform that injects sustained vitality into the global refrigeration sector and opens a new era of cross-border collaboration and industrial innovation.
About NürnbergMesse Group and NürnbergMesse China
The NürnbergMesse Group is one of the world's top 15 exhibition companies, headquartered in Nuremberg, Germany. The Group employs more than 1,200 staff across 11 countries, including Germany, China, Brazil, India, Italy, Austria, the U.S., and Greece. With a global network spanning over 100 countries, NürnbergMesse organizes more than 150 exhibitions and conferences annually worldwide. Its flagship event, Chillventa, is among the most influential international trade fairs for refrigeration, air conditioning, ventilation, and heat pump technologies — widely recognized as the “Global Barometer of the Refrigeration Industry.”
As the Group's wholly owned subsidiary in China, NürnbergMesse China Co., Ltd. was established in Shanghai in 2006. With extensive experience in international exhibition management and strong industry networks, NürnbergMesse China continues to promote Sino-German trade cooperation and industrial exchange, helping Chinese enterprises connect to the world.
About Hangzhou Fima Exhibition Co., Ltd.
Hangzhou Fima Exhibition Co., Ltd. is one of China's leading exhibition organizers in the refrigeration and cold chain industries. The company specializes in HVAC, refrigeration, ventilation, and cold chain sectors, with deep expertise in exhibition organization and industrial chain integration. Its flagship event, RACC – China International Air Conditioning, Heating, Ventilation, Refrigeration and Cold Chain Industry Exhibition, has become one of the most influential professional platforms in China's refrigeration industry.
With strong local operational capability, an extensive industry network, and professional exhibition services, Hangzhou Fima plays a vital role in connecting manufacturers, suppliers, and end markets, providing an efficient platform for business exchange and collaboration across the entire refrigeration value chain.
< Swipe left/right to see more >
Shanghai P.R.China
